SWEDISH RAIN. A brand needs more than just imagery; it needs a visual identity. From the start, the direction and photography for Swedish Rain went beyond the garment and its signature glossy stripe against matte fabric, capturing the essence of Swedish architecture, solitude, and a quiet sense of Swedish self-sarcasm. The result is a cohesive visual identity, not just a series of campaign shots. Disciplines: Brand Creative, Photography, Art Direction. © SWEDISH RAIN
PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PRODUCT-SHOT-FREE ALTERNATE CUT. FILMED AND EDITED SPIROS KARAVAS © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY—COPYWRITING: SPIROS KARAVAS — © SWEDISH RAIN.SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.PHOTOGRAPHY: SPIROS KARAVAS — © SWEDISH RAIN.