CARPO LONDON. A visual creative strategy created for Carpo's expansion into the London market. The campaign concept relied on a sharp visual contrast: pairing warm, high-texture imagery of organic products with monochrome London architectural icons-complemented by takeaway packaging messaging like "Walk with me". The proposals covered art direction for OOH posters, print materials, packaging, and digital communication. Disciplines: Creative Strategy, Art Direction, Campaign Design, Packaging, OOH.